Best Tamil Movies 2010! Blockbuster, Inc., has a new plan coming out in June 2008 to help keep consumers' allegiance from switching to rival movie rental company Netflix: If consumers desire to download movies, they are able to; but they can only take action in Blockbuster stores.
The move, announced yesterday, is a component of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company that has tried repeatedly to stop Internet-based rival Netflix from enroaching on its share of the market, has seemed to be fighting a losing battle. As consumers gone to live in renting movies from the Internet and having them delivered within the mail, Blockbuster was made to close lots of its brick-and-mortar stores. However, even its online rental branch, which was meant to handle Netflix alone turf, never became as big and profitable as the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster is going to be setting up kiosks in the select few of its stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, obviously, is the fact that consumers should not only own an Archos-manufacturerd portable movie player, but will also still have to drive to some physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a motion picture library online, request a show, and have it brought to their door (often from the next day). Blockbuster's move can also be hardly revolutionary in comparison with initiatives by Netflix permit customers download and stream movies to their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies may be searched, rented and watched during first minutes just by by using a wireless Internet connection and also the Apple TV hardware connected on their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while wire companies happen to be offering video at will for years.
With such competition, it's hard to see why consumers will want to drive to your neighborhood Blockbuster simply to download a film onto a film player that they're going to have to buy by themselves.
One way Blockbuster will make this plan more lucrative is if they exposed the movie download kiosks to more portable movie players than simply Archos-manufactured devices. One can imagine that a kiosk that let you plug your iPod into and download a movie immediately would have potential. At the same time, Apple has long offered a reverse phone lookup through iTunes through the comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving for their neighborhood Blockbuster store instead of using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously carries a long way to venture to beat Netflix within the movie rental business.
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