Top Ten Movies Quotes! Blockbuster, Inc., features a new plan coming out in June 2008 to maintain consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they're able to; but they're able to only do it in Blockbuster stores.
The move, announced yesterday, is a component of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to prevent Internet-based rival Netflix from enroaching on its business, has were fighting a losing battle. As consumers gone to live in renting movies with the Internet and having them delivered inside the mail, Blockbuster was expected to close many of its brick-and-mortar stores. However, even its online rental branch, which has been meant to undertake Netflix by itself turf, never became as big and profitable since the retailer hoped.
The download plan is actually sort of strange. According to Blockbuster's CEO's announcement with a corporate meeting, Blockbuster will probably be setting up kiosks in a select few of their stores. These kiosks will let Blockbuster consumers download movies onto portable movie players created by Archos. The catch, needless to say, is the fact that consumers must not only own an Archos-manufacturerd portable movie player, but will also still ought to drive to your physical Blockbuster location.
This seems counter-intuitive in comparison with Blockbuster's main rival, Netflix. Netflix allows consumers to search a movie library online, request a film, and have it delivered to their door (often by the next day). Blockbuster's move can also be hardly revolutionary when compared to initiatives by Netflix to allow customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of the Apple TV box similar privileges: Movies can be searched, rented and watched in minutes just by employing a wireless Internet connection as well as the Apple TV hardware connected to their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies are already offering video when needed for years.
With such competition, it is hard to understand why consumers will want to drive to some neighborhood Blockbuster simply to download a motion picture onto a show player that they're going to have to buy on their own.
One way Blockbuster may make this plan more lucrative is if they showed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose a kiosk than enable you to plug your iPod into and download a motion picture immediately could have potential. At the same time, Apple has long offered the service through iTunes from the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving to their neighborhood Blockbuster store as an alternative to using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously includes a long way to visit beat Netflix inside the movie rental business.
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