Top Ten Movies 2004! Blockbuster, Inc., carries a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers want to download movies, they could; but they could only undertake it in Blockbuster stores.
The move, announced yesterday, is part of a broader want to re-invigorate lagging profits. Blockbuster, the aged movie rental company which has tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has were fighting a losing battle. As consumers moved to renting movies from the Internet all night . them delivered inside mail, Blockbuster was expected to close lots of its brick-and-mortar stores. However, even its online rental branch, which has been meant to accept Netflix alone turf, never became as big and profitable as the retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster is going to be setting up kiosks in a select few of its stores. These kiosks will let Blockbuster consumers download movies onto portable movie players made by Archos. The catch, naturally, is that consumers mustn't only own an Archos-manufacturerd portable movie player, and often will also still have to drive with a physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a film library online, request a movie, and also have it sent to their door (often by the next day). Blockbuster's move is also hardly revolutionary when compared to initiatives by Netflix to let customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users with their Apple TV box similar privileges: Movies might be searched, rented and watched in a few minutes just by by using a wireless Internet connection as well as the Apple TV hardware connected to their TV.
Apple and Netflix are not the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable television companies are actually offering video when needed for years.
With such competition, it's hard to see why consumers will desire to drive to your neighborhood Blockbuster only to download a film onto a motion picture player that they'll have to buy automatically.
One way Blockbuster could make this plan more lucrative is if they showed the movie download kiosks to more portable movie players than merely Archos-manufactured devices. One can suppose a kiosk that let you plug your iPod into and download a film immediately may have potential. At the same time, Apple has long offered this particular service through iTunes from the comfort of your property computer. Thus, Blockbuster's plan is still very puzzling.
Time will inform if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving on their neighborhood Blockbuster store rather than using Netflix, Apple, or even the host of other alternatives. Blockbuster obviously includes a long way to venture to beat Netflix in the movie rental business.
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